{"id":991,"date":"2026-07-31T10:06:10","date_gmt":"2026-07-31T08:06:10","guid":{"rendered":"https:\/\/pdgconsultant.com\/?p=991"},"modified":"2026-07-31T10:06:13","modified_gmt":"2026-07-31T08:06:13","slug":"china-drug-traceability-code-activo-estrategico","status":"publish","type":"post","link":"https:\/\/pdgconsultant.com\/ca\/china-drug-traceability-code-activo-estrategico\/","title":{"rendered":"La Xina converteix la tra\u00e7abilitat farmac\u00e8utica en un actiu estrat\u00e8gic: el Drug Traceability Code amplia el seu abast"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/pdgconsultant.com\/wp-content\/uploads\/2026\/07\/C145FB3B-CC5F-4146-B155-2E421ADD18C0-1024x683.png\" alt=\"\" class=\"wp-image-992\" srcset=\"https:\/\/pdgconsultant.com\/wp-content\/uploads\/2026\/07\/C145FB3B-CC5F-4146-B155-2E421ADD18C0-1024x683.png 1024w, https:\/\/pdgconsultant.com\/wp-content\/uploads\/2026\/07\/C145FB3B-CC5F-4146-B155-2E421ADD18C0-300x200.png 300w, https:\/\/pdgconsultant.com\/wp-content\/uploads\/2026\/07\/C145FB3B-CC5F-4146-B155-2E421ADD18C0-768x512.png 768w, https:\/\/pdgconsultant.com\/wp-content\/uploads\/2026\/07\/C145FB3B-CC5F-4146-B155-2E421ADD18C0-18x12.png 18w, https:\/\/pdgconsultant.com\/wp-content\/uploads\/2026\/07\/C145FB3B-CC5F-4146-B155-2E421ADD18C0.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Durant els darrers anys, la Xina ha constru\u00eft un dels ecosistemes de tra\u00e7abilitat farmac\u00e8utica m\u00e9s ambiciosos del m\u00f3n. El que va comen\u00e7ar com una eina per refor\u00e7ar el control sobre els medicaments i combatre el frau en els reemborsaments sanitaris evoluciona cap a un model molt m\u00e9s ampli, on les dades de tra\u00e7abilitat comencen a generar valor per a tota la cadena farmac\u00e8utica.<\/p>\n\n\n\n<p>La not\u00edcia anunciada recentment per la <strong>National Healthcare Security Administration (NHSA)<\/strong> marca un punt d&#039;inflexi\u00f3: el <strong>Drug Traceability Code<\/strong> deixar\u00e0 dutilitzar-se exclusivament com a mecanisme de supervisi\u00f3 i passar\u00e0 a convertir-se en una font dinformaci\u00f3 per impulsar nous serveis, la innovaci\u00f3 i la transformaci\u00f3 digital del sector.&nbsp;<\/p>\n\n\n\n<p><strong>Qu\u00e8 \u00e9s el Drug Traceability Code?<\/strong><\/p>\n\n\n\n<p>\u00c9s important aclarir un aspecte que acostuma a generar confusi\u00f3 entre les companyies internacionals.<\/p>\n\n\n\n<p>El <strong>Drug Traceability Code<\/strong> xin\u00e8s <strong>no \u00e9s equivalent al SGTIN utilitzat a Europa sota la Directiva de Medicaments Falsificats (FMD)<\/strong>.<\/p>\n\n\n\n<p>Mentre que el model europeu es basa en un identificador GS1 estandarditzat (GTIN+n\u00famero de s\u00e8rie), la Xina utilitza un sistema propi d&#039;identificaci\u00f3 i tra\u00e7abilitat que s&#039;integra amb les plataformes nacionals de producci\u00f3, distribuci\u00f3, dispensaci\u00f3 i reemborsament sanitari.<\/p>\n\n\n\n<p>En altres paraules, tots dos persegueixen el mateix objectiu \u2013garantir la tra\u00e7abilitat del medicament\u2013, per\u00f2 mitjan\u00e7ant arquitectures regulat\u00f2ries diferents.<\/p>\n\n\n\n<p><strong>Un sistema constru\u00eft a gran escala<\/strong><\/p>\n\n\n\n<p>Des del seu llan\u00e7ament el 2024, el sistema ha experimentat un creixement extraordinari.<\/p>\n\n\n\n<p>Segons les dades compartides per la NHSA, actualment ja s&#039;han recopilat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00e9s de <strong>180.000 milions de registres<\/strong> corresponents a la dispensaci\u00f3 i venda de medicaments;<\/li>\n\n\n\n<li>m\u00e9s de <strong>670.000 milions de registres<\/strong> procedents de les fases de producci\u00f3 i distribuci\u00f3.<\/li>\n<\/ul>\n\n\n\n<p>Aquestes xifres converteixen el sistema xin\u00e8s en un dels repositoris m\u00e9s grans de dades de tra\u00e7abilitat farmac\u00e8utica del m\u00f3n.&nbsp;<\/p>\n\n\n\n<p><strong>La gran novetat: les dades comencen a generar valor<\/strong><\/p>\n\n\n\n<p>Fins ara, la funci\u00f3 principal del Drug Traceability Code era detectar pr\u00e0ctiques fraudulentes, com ara la revenda de medicaments finan\u00e7ats pel sistema sanitari o l&#039;\u00fas indegut de targetes d&#039;asseguran\u00e7a m\u00e8dica.<\/p>\n\n\n\n<p>Tot i aix\u00f2, les autoritats xineses han anunciat que la informaci\u00f3 generada per la tra\u00e7abilitat comen\u00e7ar\u00e0 a utilitzar-se tamb\u00e9 per a altres fins estrat\u00e8gics, entre ells:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>finan\u00e7ament bancari basat en dades de tra\u00e7abilitat;<\/li>\n\n\n\n<li>investigaci\u00f3 farmac\u00e8utica;<\/li>\n\n\n\n<li>innovaci\u00f3 industrial;<\/li>\n\n\n\n<li>recordatoris de medicaci\u00f3 per millorar l&#039;adher\u00e8ncia del pacient;<\/li>\n\n\n\n<li>acc\u00e9s m\u00e9s senzill a la informaci\u00f3 del medicament.<\/li>\n<\/ul>\n\n\n\n<p>L&#039;objectiu \u00e9s aprofitar la quantitat enorme de dades generades per la cadena de subministrament per millorar l&#039;efici\u00e8ncia del sistema sanitari i crear nous serveis digitals.&nbsp;<\/p>\n\n\n\n<p><strong>La tra\u00e7abilitat tamb\u00e9 pot facilitar lacc\u00e9s a finan\u00e7ament<\/strong><\/p>\n\n\n\n<p>Potser l&#039;exemple m\u00e9s destacat \u00e9s el relacionat amb el sector financer.<\/p>\n\n\n\n<p>Les autoritats van presentar un cas en qu\u00e8 una empresa farmac\u00e8utica estatal de Wenzhou va obtenir <strong>9,21 milions de iuans<\/strong> de finan\u00e7ament despr\u00e9s que una entitat banc\u00e0ria verifiqu\u00e9s a prop de <strong>140.000 registres de tra\u00e7abilitat<\/strong> associats a les operacions comercials.<\/p>\n\n\n\n<p>En aquest model, les dades de tra\u00e7abilitat deixen de ser \u00fanicament una evid\u00e8ncia reguladora i esdevenen un mecanisme per demostrar l&#039;autenticitat de les transaccions comercials, reduint el risc per a les entitats financeres.&nbsp;<\/p>\n\n\n\n<p><strong>Una tend\u00e8ncia alineada amb lestrat\u00e8gia regulat\u00f2ria xinesa<\/strong><\/p>\n\n\n\n<p>Aquesta evoluci\u00f3 no sembla una iniciativa a\u00efllada.<\/p>\n\n\n\n<p>En paral\u00b7lel, les autoritats reguladores xineses han publicat un esborrany per accelerar la implantaci\u00f3 d&#039;un sistema nacional de tra\u00e7abilitat que impulsi el <strong>marcatge de tots els medicaments<\/strong>, el <strong>escaneig al llarg de tota la cadena de subministrament<\/strong> i la integraci\u00f3 entre fabricants, distribu\u00efdors, hospitals i organismes p\u00fablics. El document tamb\u00e9 fomenta l&#039;\u00fas de tecnologies digitals i la interoperabilitat amb sistemes ERP, WMS i SCM per extreure m\u00e9s valor de les dades de tra\u00e7abilitat.&nbsp;<\/p>\n\n\n\n<p><strong>Qu\u00e8 significa aix\u00f2 per a la ind\u00fastria farmac\u00e8utica?<\/strong><\/p>\n\n\n\n<p>M\u00e9s enll\u00e0 del canvi funcional del Drug Traceability Code, aquesta not\u00edcia transmet un missatge important.<\/p>\n\n\n\n<p>La serialitzaci\u00f3 ja no s&#039;ha d&#039;entendre nom\u00e9s com una obligaci\u00f3 reguladora.<\/p>\n\n\n\n<p>Quan un sistema assoleix un alt nivell de maduresa i disposa de dades fiables i completes, es pot convertir en una infraestructura digital capa\u00e7 d&#039;aportar valor en \u00e0mbits molt diferents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>optimitzaci\u00f3 de la cadena de subministrament;<\/li>\n\n\n\n<li>investigaci\u00f3 i desenvolupament;<\/li>\n\n\n\n<li>finan\u00e7ament;<\/li>\n\n\n\n<li>serveis al pacient;<\/li>\n\n\n\n<li>intel\u00b7lig\u00e8ncia sanit\u00e0ria;<\/li>\n\n\n\n<li>innovaci\u00f3 basada en dades.<\/li>\n<\/ul>\n\n\n\n<p>En altres paraules, <strong>la tra\u00e7abilitat deixa de ser un cost de compliment per esdevenir un actiu estrat\u00e8gic<\/strong>.<\/p>\n\n\n\n<p><strong>Conclusi\u00f3<\/strong><\/p>\n\n\n\n<p>Durant anys, moltes companyies han considerat la serialitzaci\u00f3 com un requisit necessari per comercialitzar medicaments a determinats mercats.<\/p>\n\n\n\n<p>La Xina est\u00e0 demostrant que aquesta visi\u00f3 es pot quedar curta.<\/p>\n\n\n\n<p>El veritable valor no resideix \u00fanicament en identificar cada env\u00e0s de manera \u00fanica, sin\u00f3 en l&#039;enorme potencial que ofereixen les dades generades al llarg de tot el cicle de vida.<\/p>\n\n\n\n<p>\u00c9s possible que estiguem assistint a l&#039;inici d&#039;una nova etapa on els sistemes de serialitzaci\u00f3 evolucionin des d&#039;eines de compliment normatiu cap a plataformes capaces d&#039;impulsar la innovaci\u00f3, millorar l&#039;efici\u00e8ncia i crear noves oportunitats per a tota la ind\u00fastria farmac\u00e8utica.<\/p>","protected":false},"excerpt":{"rendered":"<p>Durante los \u00faltimos a\u00f1os, China ha construido uno de los ecosistemas de trazabilidad farmac\u00e9utica m\u00e1s ambiciosos del mundo. Lo que comenz\u00f3 como una herramienta para reforzar el control sobre los medicamentos y combatir el fraude en los reembolsos sanitarios est\u00e1 evolucionando hacia un modelo mucho m\u00e1s amplio, donde los datos de trazabilidad empiezan a generar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-991","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China ampl\u00eda el Drug Traceability Code | Serializaci\u00f3n farmac\u00e9utica | PDG Consultant<\/title>\n<meta name=\"description\" content=\"China ampl\u00eda el alcance del Drug Traceability Code m\u00e1s all\u00e1 de la lucha contra el fraude. 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